Online Marketing Lingo for The New Kid on the Block
ONLINE MARKETING LINGO FOR THE NEW KID ON THE BLOCK
I need a Funnel...is that dangerous?! Welcome to the 21st Century of Marketing. And just when you thought you were a total Rockstar because you have an official email address attached to your domain, a website & an Instagram.Yea. That's good. Pretty, pretty good.
But the future sped up Fast. Real fast. So to keep up with the cool kids you'll need to learn all about the best marketing strategies for your online business. Time to get in the Game so you know what you need. I'm not just talking about marketing for sales, p.s. This is about building relationships by creating the same rapport you'd have if you had met in person. Online Marketing is the new handshake, done digitally along with your copy and visuals. You can now have clients all over the world, braless at your desk. One more plus in my book for Online Marketing ✔️ It doesn't matter what kind of Creative Entrepreneur you are. A freelancer, visual artist, photographer, or makeup artist. Learning these terms are essential as a NEWBIE in marketing your online presence. Think of this post as your GO-TO when you're lost on LINGO.
Got it. Cool.
ONLINE MARKETING LINGO
AFFILIATE :: A marketing arrangement by which an online retailer pays a commission to an external website for traffic or sales generated from its referrals.
ALT TEXT :: a word or phrase that can be inserted as an attribute in an HTML (Hypertext Markup Language) document to tell Web site viewers the nature or contents of an image. The alt text appears in a blank box that would normally contain the image.
ANALYTICS :: The analysis of data, typically large sets of business data, by the use of mathematics, statistics, and computer software: digital marketers with a strong knowledge of Web analytics; selecting the best analytics tools.
AUTO CONFIRM :: Means that subscribers will be confirmed right when they opt-in.
AUTORESPONDER :: A program that automatically generates a set response to all messages sent to a particular email address.
B2B :: A form of commercial transaction which stands for business-to-business, is a process of selling products or services to other businesses.
B2C :: A form of commercial transactionwhich stands for business-to-consumer, is a process of selling products directly to consumers.
BUNDLE :: A marketing strategy that joins products or services together in order to sell them as a single combined unit. Bundling allows the convenient purchase of several products and/or services from one company.
BROADCAST :: A one-time email sent to a specific group of subscribers (or your entire audience).
CONFIRMATION EMAIL :: An automated email sent to a lead after they subscribe to your list. Also known as a “double opt-in,” this may reduce your list size but it will improve its quality, which will likely increase your open and click-through rates. A confirmation email is a great opportunity to drive the subscriber further down the marketing funnel by sharing additional content or offers.
CONTENT UPGRADE :: Bonus content that people can get access to in exchange for their email address. Unlike traditional “site-wide” lead magnets, however, content upgrades are unique to the specific content that people are already reading or listening to on your site.
CONTACT :: An individual's private or personal information by which another person, business, or entity can use to reach the individual.
CONVERSION :: In electronic commerce, conversion marketing is the act of converting site visitors into paying customers.
CRM [ CUSTOMER RELATIONSHIP MANAGEMENT ] :: A system or strategy for managing client interactions, dealing with future and current customers, optimizing and systematizing relationships.
DOUBLE OPT IN :: A powerful function of your incentive email is the double opt-in. A double opt-in has one main functionality: keeping your list healthy and active. It also protects against spam email addresses, which would crowd your list, and lower your open rates. Finally, this quick subscriber two-step is helpful for correcting misspelled email addresses, and reassuring your subscribers that their opt-in was successful!
EMAIL BLAST :: An e-mail message that is sent out to many recipients. If the volume is huge, and the recipients are random rather than targeted, an e-blast is no different than spam.
EMAIL MARKETING :: The targeting of consumers through electronic mail (email). Often associated with data mining, email marketing can be used to impact consumers in a variety of ways. In general, email marketing is a more evolved, digital form of traditional direct mail marketing.
EMAIL SEQUENCE :: Sequences are an email series, delivered over time, that help you educate and build trust with your subscribers.
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EMAIL SIGNATURE :: An email signature is a block of text appended to the end of an email message which often contains the sender's name and contact information. An email signature often contains a name, business contact information, email address a website URL, etc.
EVERGREEN CONTENT :: Content that is perpetually relevant—much like the way evergreen trees retain their leaves all year around. Interesting and relevant content that does not become dated is a large component of being found online by search engines.
FORM :: A form where you gather Subscriber information such as a name + email. You can embed anywhere in your website, sales page, or landing page that you host yourself.
FUNNEL :: A phrase used in e-commerce to describe the journey a consumer takes through an Internet advertising or search system, navigating an e-commerce website and finally converting to a sale. The metaphor of a funnel is used to describe the decrease in numbers that occur at each step of the process.
INCENTIVE EMAIL :: Sends immediately, when someone subscribes to your content. You may know it better as the Confirmation Email, or just as part of the double opt-in process.
LAUNCH :: A launch is a critical time for an early stage of a product or service. A soft launch, also known as a soft opening, is a preview release of a product or service to a limited audience prior to the general public.
LANDING PAGE :: The section of a website accessed by clicking a hyperlink on another web page, typically the website's home page.
LEAD :: A prospective consumer of a product or service, created when an individual or business shows interest and provides contact information. Businesses gain access to sales leads through advertising, trade shows, direct mailings and other marketing efforts.
LEAD MAGNET :: an incentive you offer to potential buyers in exchange for their contact information such as name, email, phone number, etc.
LEAD NURTURING :: The process of developing relationships with buyers at every stage of the sales funnel, and through every step of the buyer's journey. It focuses marketing and communication efforts on listening to the needs of prospects and providing the information and answers they need.
LEAD PAGE :: In online marketing, a landing page, sometimes known as a "lead capture page" or a "lander", or a "destination page", is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement.
LINK TRIGGERS:: Trigged emails are a great addition to any marketer's toolkit because they allow marketers to automatically send messages that are timely, personalized, and relevant to where the person is right now.
ONBOARDING :: The action or process of integrating a new employee into an organization or familiarizing a new customer or client with one's products or services.
OPT IN :: A term used when someone is given the option to receive email. Typically, this is some sort of mailing list, newsletter, or advertising. Without obtaining permission before sending email, the email is unsolicited bulk email, better known as spam.
PASSIVE INCOME :: An online businesses systems of automations that allow transactions, cash flow and growth without requiring a real-time presence.
PITCH :: Typically takes the form of an entrepreneur or group of entrepreneurs presenting or describing their ideas to prospective investors. An elevator pitch is simply a very short pitch that distils the idea into a short summary that takes only as long as a short elevator ride.
POP UP :: Pop-up ads or pop-ups are often forms of online advertising on the World Wide Web intended to attract web traffic or capture email addresses. Pop-ups are generally new web browser windows to display advertisements.
SALES FUNNEL :: The definition of the sales funnel (also known as a revenue funnel or sales process) refers to the buying process that companies lead customers through when purchasing products. A sales funnel is divided into several steps, which differ depending on the particular sales model.
SALES PAGE :: A sales page is a Web page or landing page which can be very beneficial for a sale of the products. It is very productive for e-commerce purposes, online advertisement of product with action button or link like "Buy Now", "Apply Now".
SEO :: Search engine optimization is a methodology of strategies, techniques, and tactics used to increase a number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines.
SOCIAL MEDIA :: Websites and applications that enable users to create and share content or to participate in social networking.
SUBSCRIBER :: Someone who subscribes to a product, service, or organization. AKA as a Contact.
SQUEEZE PAGE :: A squeeze page is a landing page designed to capture opt-in email addresses from potential subscribers. The goal of a squeeze page is to convince, cajole, or otherwise ”squeeze” a visitor into providing one of their most sought-after and coveted pieces of personal data: the email address.
THANK YOU PAGE :: The page your contact sees immediately after filling out and submitting a form on a landing page.
TRIP WIRE :: Turning a lead into a customer by making them a low-cost, relatively painless offer, then having the opportunity to upsell them once they are in your sales funnel.
WEBINAR :: A seminar conducted over the Internet.
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